One Clienteling app to rule them all

Bridging the gap between online and in-store experiences is an omnichannel nirvana. Pierre-Edouard Prely, Global CRM Director and Nicolas Lago, Omnichannel Factory Manager both at CELINE since 2021 are obsessed with crafting world-class omnichannel experiences.

Their expertise found a common playing field in “Seamless”, the Clienteling application that is the cornerstone of CELINE’s omnichannel strategy. Nicolas who was drawn to CELINE’s ambitious vision, excellent assets and exceptional teams, guided the development of Seamless, which enables sales associates to maintain privileged communication with clients.

Pierre-Edouard and his team took the data even further by leveraging the discovery that a significant portion of online clients lived close to a physical store. When sales associates reached out to these clients via the Seamless mobile app, in-store visits were boosted as was the chance to personally connect with them.