Revolutionizing Luxury: The 3D Edge in LVMH Business
At the LVMH 3D Factory, Nil Bouaouni is spearheading a digital revolution in luxury with innovative 3D technology. Moving from Louis Vuitton to this new initiative, Nil is not just replicating luxury goods digitally; he is enhancing them for modernity.
Understanding that today's generation discovers luxury online, he focuses on creating high-quality, cost-effective digital content. He also uses 3D technology and AI integration to craft 'digital twins' of products—virtual replicas that help facilitate more immersive experiences, such as augmented reality showrooms.
"It's about leveraging digital ownership to not just replicate but enhance the essence of our luxury items in the digital world."
NIl Bouaouni, Program Manager 3D Factory at LVMH
Nil and his team aim to synchronize digital innovation with traditional craftsmanship, embedding 3D tech into every stage of product lifecycle management. His leadership guides LVMH towards a future where digital artistry is woven seamlessly into the fabric of luxury.
3D architects: Join Nil to build the luxury new era. #TechPartInOurFuture
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